It was not so long ago that even the simplest digital communication seemed unfeasible to many marketing companies. In recent years, the ability of companies to analyze a customer's interactions with online media and adapt their advertising experience based on results has produced incredible technological advances. Perhaps the most significant is the introduction of artificial [...]
At the Air & Sapce Museum in Washington, an enormous interactive digital wall has been installed. Made up of a vertical video wall with an interactive frame, the museum offers a new experience through Digital Signage solutions. Visitors will receive a digital welcome to the museum and interesting questions will be launched. The videowall allows [...]
The Belgium-based company develops its activity within the newly created division, PRN Health, which offers interactive and tactile screens for the pharmaceutical sector and health and wellness centers. Stratacache and its company PRN have announced the acquisition of iDKLIC, provider of marketing and digital signage for the pharmaceutical industry. After this operation, the company based [...]
It is launching what it says is the industry’s first 360 degree real-time digital signage solution for pole and aisle wayfinding, the CIRC360, which is an omnidirectional floating LED sign that displays live parking information in 360 degrees and can be mounted on existing lampposts of any size and type. “Capable of displaying selected information [...]
If we are completely honest, we have to admit that we regularly ignore or lose important emails. A study conducted by The Radicati Group found that, in 2015, the average employee sent and received 122 emails per day. The study also expects that number to increase to 126 emails in 2019. With so many emails [...]
This is the first part of a two-part series that analyzes the return of digital signage Return on investment (ROI) is a financial term, often calculated using a simple formula: profit from the sale of an investment minus the cost of that investment, divided by cost (again), and ROI is expressed as a percentage . [...]
Digital signage saves employees time and can increase brand value and sales, according to C! Print. More than half of the medium and large retail businesses (retail and hospitality) have already adapted to the Digital Signage, according to data from C! Print, the largest annual digital printing fair in Spain. And is that digital signage [...]
We are almost halfway through 2018, and we are seeing many new opportunities to succeed or fail with digital signage. This is especially the case when you advertise a particular product or service on your screens. While digital signage can provide many benefits, it can not make your advertising succeed automatically. To be successful, you [...]
The global digital signage market will move 21.5 billion dollars in 2017 according to the latest study by Transparency Market Research (TMR). In addition, this sector is expected to reach a market value of 34.67 billion dollars in 2022 with growth of 10%. "The evolution of innovative products such as home monitoring systems, leak detection [...]
People spend more time outside the home than ever. A recent study by Posterscope shows that consumers spend 25% more time away from their homes compared to 10 years ago. This has had an impact on the retail and global leisure industry, providing new opportunities to attract, attract and retain customers by creating entertaining experiences [...]
