Competitiveness depends on change. The key is to know the emotions of the client, experts say. The best attitude to face a business world volatile, uncertain, complex and ambiguous is to leave the past and manage the present. This was considered by the president of the Chamber of Commerce of Barranquilla (CCB), María José Vengoechea [...]
This installment of our Installation of the week shows how far the technological concept of biometrics has arrived for its application in the communications and digital signage industry. This example comes from the Great White North, and more specifically from the French-speaking capital of Quebec, where a bus shelter was equipped with a smart screen [...]
Geoff Lyons, managing director of PML Group, describes the emerging trends that OOH is adopting and how they will impact the medium in 2018. Out of Home has a long history of powerful and famous creative work. It is a non-blocking and unusable medium that offers scale, can sell products and create brand fame. A [...]
Retailers are in a constant state of intense competition, not only among themselves, but also with online retailers. They also struggle to reach distracted customers, who prefer to look for deals on their smartphones than to pay attention to the ads. So, with all the competition, how can retailers gain an advantage? What role does [...]
Facing the challenges associated with assisting customers through the property purchasing process, developers often implement a strategic marketing mix to provide maximum impact in each phase. Once customers enter the showrooms and sales offices, the audience is captive, and it is imperative to provide engaging and informative content that is effective to convert potential customers [...]
Digital signage has become an essential tool for companies to learn more about their clients. Their power of attraction and interaction evolves at an unstoppable pace. </ H4> An investigation carried out by Kinetic Panel reveals information about the behavior of users when viewing a screen. The study consisted of asking 1,000 consumers what they [...]
This tool gives life to the advertising screens of shopping centers by providing personalized content when the user passes by as it recognizes gender, age, emotions and lifestyle. Bismart is present at the Mobile World Congress (MWC 2018), which is being held in Barcelona until March 1, and has come to present Targeted Live Ads, [...]
When selecting a digital signage system, you should consider a variety of moving parts. It is not as simple as selecting a device, plugging it in and letting it work. You should consider what type of screen to buy, what kind of software to buy, how to include the content of the product and how [...]
The University of Guelph uses the Carousel digital signage software from Tightrope Media Systems along with the BrightSign media players to power a unique Energy Dashboard. We convert the raw data of your building automation system into a beautiful and graphic information screen for visitors to participate in the renewable energy movement. RESULTS The physical [...]
This solution is presented on a display and recognizes the products through an RFID tag, showing the information on a digital signage support. Lift & amp; Learn is a tool developed by Beabloo to compare products in the store and learn about them, such as which is more economical, which offers more features or which [...]
