2017 has been a year of exciting developments in the out-of-home (OOH) sector, with the growth of the digital homepage (DOOH) offering greater access and creative opportunities for advertisers. Links to digital have resulted in some truly innovative marketing ideas, and greater access to data has made the medium more attractive to advertisers than ever [...]
Acuity Insurance is a classic American success story that celebrates the value of American ingenuity every day. Keeping employees motivated and informed is key to their continued success, and this was the main motivation to create a new theater for quarterly meetings of employee councils and other meetings throughout the year. BACKGROUND The CEO's vision [...]
In the city of Seoul, in South Korea, a new shopping center has been inaugurated that will not leave anyone indifferent. The new space features digital signage and LED technology that are present in every corner of the place. A digital display effect that will create a unique experience for visitors. In the central area [...]
What used to be extensive and expensive market studies, today are simply systems that measure consumers in depth, every minute of the day. Trade is another sector widely benefited with the development of new technologies. Today, both on the Internet and in the real world, on the street, in the showcase, inside each location, we [...]
Last Friday, November 3, 2017, marked the end of another successful Digital Signage Week in New York. This five-day stretch packed with digital signage events and experiences inspired by retail, digital advertising away from home (DOOH) and smart urban innovation, many of which were exclusive and inviting, reached a crescendo with an event Special surprise [...]
Located at the Houston Museum of Natural Science (HMNS), the Houston Dynamic Displays (HD2) L-shaped wall video consists of 63 55-inch HD screens in a 21 x 3 array, measuring 65 feet at along one wall and 25 feet along the other. Stunning images and exciting videos impress guests from a height of 8 feet, [...]
The innovation and the improvement of the experience of its passengers mark the activity of the hundred years of the shipping company, which takes the form of a digital signage network, with interactive totems and screens with dynamic visual content installed in their delegations and ships , which are managed through the Icon Multimedia Deneva [...]
With the ubiquity of online shopping, retailers have had to innovate just to keep up. Many retailers understand that they need to offer more than just one product, they need to create a complete experience and tour for the customers. Clicks, a health and beauty retail chain in South Africa, tried to create this experience [...]
The CentrO Mall in Oberhausen (Germany) has been recognized for improving the customer experience with the technology of this manufacturer deployed in this impressive visual project. On September 29, at the Governor House Hotel in London, Daktronics received the second consecutive AV Award corresponding to the Retail Project category, and awarded for the installation carried [...]
The Digital Signage has become an indispensable tool for the retail sector. Brands benefit from this technology because of its power of attraction and interaction with users. To get the best out of our digital circuit we must assess where to place our billboards to get a better performance of our advertising messages. The marketing [...]
