Lego recently launched a DOOH campaign, inviting shoppers in the U.K. to create their own galaxy using digital Lego blocks, following the launch of Solo: A Star Wars Story. The company teamed up with Grand Visual and Initiative to deploy the campaign at Bluewater and Newcastle Metro Centre malls in the U.K., according to a [...]
The fast food sector does not have its best moments, because despite the level of sales worldwide, these have experienced a slight drop over the years. This is something that brands intend to change and McDonald's is betting a lot to connect new consumer habits. By Merca2 For some time now, the hamburger company has [...]
Cineplex Digital Media is the only provider of digital menu boards for A & amp; W Food Services of Canada Inc., by transforming static menu boards with personalized video content and intelligent creativity. The digital menu poster campaign "Maple Chipotle" was designed to promote the products in the restaurant and increase sales. BACKGROUND A & [...]
Digital Signage Today, on numerous occasions it has covered digital signage in fast and fast restaurant industries. More restaurants than ever are embracing technologies ranging from kiosks to menu boards. During my time chatting with companies in the field, I have learned a number of key lessons to help make digital signage successful in restaurants. [...]
h4> A few days ago the Chinese and Austrian Academy of Sciences maintained a totally secure videoconference thanks to quantum encryption. Is an inviolable communication really possible? The distance between Vienna and China became lighter a few days ago. Through a videoconference, the presidents of their respective Academies of Science, Chunli Bai and Anton Zellinger, [...]
WE Store Toronto is the first retail store from ME to WE located in the iconic Toronto Center Eaton Center. With more than 21 screens and interactive elements carefully arranged in a 500-square-foot store, we were able to create a highly immersive and educational retail environment. BACKGROUND WE is an innovative social enterprise that provides [...]
When retailers examine kiosks or digital signage, their first question is: "How will you attract customers?" Today's consumer is not easily impressed by fancy screens, so there must be some kind of hook to drag them. Some retailers are using attract screens in their kiosks, screens and touch screens to attract customers with loop content. [...]
As a company using digital signage, one of its most difficult tasks is planning ideas for new content to keep screens interesting. Digging through Google can take a long time and leave you with generic results and too simplified. Repurposing old and traditional graphics of flyers and posters does not seem modern enough. And, as [...]
It is not easy to deal with the challenges of digital signage. Here are 10 obstacles to overcome when pushing content to digital signage systems. Although often relegated to the back seat, the process of creating content drives the success of a digital signage program. Therefore, it is essential to develop a mental map of [...]
Digital signage seems like a simple tool from the start, as it is essentially a screen, a player and software. However, getting all those tools to work together can be a real nightmare, especially when complex functions such as content creation tools, 4K, 3D and others are launched. It is important to do your research [...]
