The objective is that customers can try their cosmetics in a very realistic way and, for this, has installed mirrors in their outlets that allow them to simulate how customers will keep the products they sell. Beauty brand Max Cosmetics has incorporated augmented reality technology in its stores. This implementation has been carried out with [...]
In the lobby of its new location an original solution built with 1.9 mm TrueFLEX Led panels has been installed. This presents a central section with promotional information in 16: 9, while around it is offered, simultaneously, a more innovative content that has been produced by Velocity Studios. Equifax is a global information solutions company [...]
As of February 2018 there will be 60 NEC digital screens installed in the London underground network, which will host dynamic content. Also, this manufacturer has also provided this project with the 14,000 lumens PH1400U. Hello London, the media association between Transport for London (TfL) and Exterion Media, has announced the launch of DX3, the [...]
Burger King's vice president of marketing in the United Kingdom, Renato Rossi, has hinted at the fast-food chain's ambition to invest more in personalized digital campaigns outside the home (DOOH) to connect the dots between what the Customers online and online the streets. "For us, [DOOH] becomes interesting when you can connect completely with each [...]
Digital signage, exhibits and experiences are undoubtedly a big part of emerging technology: the elegant and bright altar on which our postmodern society based on science leans in the name of making life easier and more efficient. In fact, everything from the morning trip to breakfast, the processing of texts and even the manufacturing work, [...]
Objections to digital signage are not uncommon, but most are not too difficult to alleviate if you apply gentle, evidence-based persuasion to alleviate uncertainty. However, the technophobe takes the objection of digital signaling to the next level because its adversity is not necessarily based on well-founded fears, but on a deeper problem. Ironically, the cause [...]
Less than ten years ago, the content was mainly static images with little or no animation and generally of low quality. Advances in LED technologies have allowed the use of striking animations and transitions. With these new developments, the content can now be intriguing, interactive, vivid and artistic. An Intel study found that digital communications [...]
In the current times new generations are growing immersed in technology as an indispensable tool in their day to day. Schools and universities strive to create a more technological environment but are they smart? A university 2.0 is not one that includes more technology to its classrooms or teaches technological development courses. Smart universities create [...]
The evolution of technology has given way to companies and brands to create new experiences. Currently facilitate customer purchases to improve their satisfaction is the goal that all seek. For this reason the invisible payment is being implemented in some stores. The users do not want to wait and for that we must offer them [...]
It was not so long ago that even the simplest digital communication seemed unfeasible to many marketing companies. In recent years, the ability of companies to analyze a customer's interactions with online media and adapt their advertising experience based on results has produced incredible technological advances. Perhaps the most significant is the introduction of artificial [...]
